Christina Thai

Alphasights

Corporate | UX/UI | Website Design | Mobile

2021

An Insight on Alphasights

Alphasights is the global leader in knowledge on-demand that provides investment and business leaders with access to industry knowledge which drives better-informed decisions and delivers superior outcomes. They have approached us to redesign the user experience of the website, and create new artwork that will fit in with their new brand guidelines.
‍
Our goal, to showcase the breadth of talent and reach a global consulting firm by combining human and artificial intelligence into the industry-leading knowledge-on-demand platform.

Lack of recognition and understanding on their services. For example, experts don’t understand how AlphaSights can work with them. Information is too scattered and hard to navigate when there are too many micro sites.
Not attracting the right users enough. Candidates, followed by experts are visiting the site more than any other audience with topped visited page “Open positions”, but only 5% of perspective clients go on the site.
Curation of content is inconsistent. Client demands are always changing, so they are constantly looking for the right/best experts for their brief, but AlphaSights don’t have a seamless flow to connect them.

UX on Alphasights.com

The Problem:
Based on our stakeholder, user interviews, and analysis of the the performance and tracking on the current site, we have found the following takeaways:

Goals & Opportunities:
User journey and personas were conducted to break down the three main user type and look for touch points that will help achieve the following goals:
‍

Push for more recognition on Alphasight’s different services and formats, which are call enhancements/add-ons, Insight projects, and Surveys.
Increase prospective client and experts visitors.
Clear and concise information throughout the site with easy to navigate call to action.

Solution:
The new sitemap was made easier to browse through all the categories. Each category is catered to the three specific user types; expects, prospective clients, and candidates. We also conducted a heuristic evaluation on our prototype and improved the features and functionalities such as some of the following:
‍‍

Candidates section - Clear understanding of what it’s like to work at Alphasights. Clear list of opportunities and easy to apply system directly on the website.
Expert section: Easy to access brief to connect them to the right clients to work with.
Client section - clear step by step tasks for users to know how it works and what’s next before they commit to signing up

Alphasights.com

The final site was a great success with improved click through rates to newer sections of the site, longer duration on site, more unique site visitors and more international visitors given the multilingual components to the website.