With the goal of attracting potential clients and employees, we want to make sure we include clear paths to what they want to learn about TCG before signing up. We interviewed current employees and a client that use to work with us about their priorities when visiting the website. We had them walk through the current website to analyze problems they encounter, opinions, and what it is that they are looking for.

The website incorporates two main flows: Start a project or apply for a job with TCG. In order to influence conversion, users can browse the list of job opportunities, walk through TCG’s case studies, read articles on what’s currently in conversation, and learn about the company, culture and services. We also simplified the sign up forms so it’s transparent for both the users and internal team.