AR Homes builds dream homes. Built from the ground up around your vision, combining elegance, craftsmanship, and lasting value. The client is asking to re-brand Arthur Rutenberg Homes to AR Homes by keeping the image and reputation of quality, craftsmanship, and impeccable design. Along with the new creation of the look and logo, they are looking to complement the design with new lifestyle custom photography to be used in collaterals and marketing materials.
Lifestyle Photoshoot
The key objective of this photo assignment is to bring to life the new brand positioning for AR Homes. To create a rich visual ‘world’ that exemplifies the luxury lifestyle. To Inspire consumers to take a fresh interest in AR Homes and to feel like they are living in it. The style is modern, friendly and casual and re-creating a day in the life of homeowners doing ordinary comfortable to minimalistic things.
